Editor’s note: In this post for our Being a student ethnographer series, I talked to Christine Hine about her forthcoming book, ‘Ethnography for the Internet: Embedded, Embodied and Everyday’ due out next year. In this interview, Christine talks about the current phase in virtual ethnographic practice, about what are her latest research interests, and about a framework that she believes can help ethnographers understand how to adapt their practice to suit multi-modal communication environments.
HF: What do you think are the key challenges that ethnographers face in trying to study the Internet today?
CH: Robinson and Schulz, in their 2009 paper, describe evolving forms of ethnographic practice in response to the Internet and digitally mediated environments. They divide this into three phases that include a) pioneering, where cyberethnographers focused on issues of identity play and a separation between online and offline identities 2) legitimizing (in which my own work is situated) where ethnographers explored the use of offline methods in the online sphere and, 3) multi-modal approaches where ethnographers are concerned with how participants combine different modes of communication.
I believe that we are still in the process of having to legitimize cyber ethnography and that multi-modal approaches are a worthy goal for virtual ethnography. The key challenge here is in understanding how to do multi-modal studies. This is especially challenging since the ethnographer’s toolkit changes with every new setting. We don’t know what that toolkit consists of because every time we do a new study, we have to choose what combination of sites, methods, writing practices and techniques we need to use. Read More…