I’m frustrated that the state of public intellectualism allows us, individually, to jump into the conversation about the recently published Facebook “Emotions” Study . What we—from technology builders and interface designers to data scientists and ethnographers working in industry and at universities alike—really (really) need right now is to sit down together and talk. Pointing the finger or pontificating doesn’t move us closer to the discussions we need to have, from data sharing and users’ rights to the drop in public funding for basic research itself. We need a dialogue—a thoughtful, compassionate conversation among those who are or will be training the next generation of researchers studying social media. And, like all matters of ethics, this discussion will become a personal one as we reflect on our doubts, disagreements, missteps, and misgivings. But the stakes are high. Why should the Public trust social media researchers and the platforms that make social media a thing? It is our collective job to earn and maintain the Public’s trust so that future research and social media builders have a fighting chance to learn and create more down the line. Science, in particular, is an investment in questions that precede and will live beyond the horizon of individual careers.
As more and more of us crisscross disciplines and work together to study or build better social media, we are pressed to rethink our basic methods and the ethical obligations pinned to them. Indeed “ethical dilemmas” are often signs that our methodological techniques are stretched too thin and failing us. When is something a “naturalistic experiment” if the data are always undergoing A/B tweaks? How do we determine consent if we are studying an environment that is at once controllable, like a lab, but deeply social, like a backyard BBQ? When do we need to consider someone’s information “private” if we have no way to know, for sure, what they want us to do with what we can see them doing? When, if ever, is it ok to play with someone’s data if there’s no evident harm but we have no way to clearly test the long-term impact on a nebulous number of end users?Read More… When Science, Customer Service, and Human Subjects Research Collide. Now What?