Ethnography Matters

Gabriella Coleman’s research on the enigmatic Anonymous network has provided unique insights and dispeled myths about the group. In a guest contribution this month, Coleman writes about tensions in her work and what it means to be implicated in “the dance between Anonymous and journalism.”

Our other guest contributor, Cisco’s Mike Gotta, writes about rethinking enterprise social networking (ESN) design processes and the value of qualitative research for building ESN systems.

Heather Ford addresses the value of qualitative research in another context in her reflections on a WikiSym conference dominated by quantitative analyses of English language Wikipedia.

And Jenna Burrell discusses the challenges of keeping up with fieldwork from afar in her post on read-along ethnography, in which she examines the possibilities and limitations of understanding a distant fieldsite through a collaborator’s notes and images.

• Bill Moggridge, inventor of the laptop and founder of IDEO, died in September. In case you missed it, check out this NYT tribute, and this Atlantic piece on the role of gender and class in the adoption of the laptop.
• A new digital anthropology interest group is forming within the American Anthropological Association. 

NEXT MONTH

• Music ethnographer, Wendy Hsu will guest contribute a series of articles on digital and computational methods in doing ethnography and field research
• Erik Bigras from The Asthma Files, an experimental ethnographic project, will tell us about how they work with the medical community to collect ethnographic knowledge about asthma.
• Nicolas Nova will share a series of posts about his new book, CURIOUS RITUALS: Gestural Interaction in the Digital Everyday.

Would you like to be our next guest contributor? Ethnography Matters is your space. you can feature a project/paper/book/syllabus, provide a fieldwork update, or share your thoughts. Here are some more ideas for how you can participate. We’d love to hear from you. Email us at ethnographymatters[at]gmail!

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On the first day of WikiSym last week, as we started preparing for the open space track and the crowd was being petitioned for new sessions over lunch, I suddenly thought that it might be a good idea for researchers who used ethnographic methods to get together to talk about the challenges we were facing and the successes we were having. So I took the mic and asked how many people used ethnographic methods in their research. After a few raised their hands, I announced that lunch would be spent talking about ethnography for those who were interested. Almost a dozen people – many of whom are big data analysts – came to listen and talk at a small Greek restaurant in the center of Linz. I was impressed that so many quantitative researchers came to listen and try to understand how they might integrate ethnographic methods into their research. It made me excited about the potential of ethnographic research methods in this community, but by the end of the conference, I was worried about the assumptions on which much of the research on Wikipedia is based, and at what this means for the way that we understand Wikipedia in the world. 

WikiSym (Wiki Symposium) is the annual meeting of researchers, practitioners and wiki engineers to talk about everything to do with wikis and open collaboration. Founded by the father of the wiki, Ward Cunningham and others, the conference started off as a place where wiki engineers would gather to advance the field. Seven years later, WikiSym is dominated by big data quantitative analyses of English Wikipedia.

Some participants were worried about the movement away from engineering topics (like designing better wiki platforms), while others were worried about the fact that Wikipedia (and its platform, MediaWiki) dominates the proceedings, leaving other equally valuable sites like Wikia and platforms like TikiWiki under-studied.

So, in the spirit of the times, I drew up a few rough analyses of papers presented.

(Wikipedia and its platform, MediaWiki are but one of a host of other wiki communities and platforms which is why I’ve distinguished between Wikipedia and others.)

It would be interesting to look at this for other years to see whether the recent Big Data trend is having an impact on Wikipedia research and whether research related to Wikipedia (rather than other open collaboration communities) is on the rise. One thing I did notice was that the demo track was a lot larger this year than the previous two years. Hopefully that is a good sign for the future because it is here that research is put into practice through the design of alternative tools. A good example is Jodi Schneider’s research on Wikipedia deletions that she then used to conceptualize alternative interfaces  that would simplify the process and help to ensure that each article would be dealt with more fairly.

Talking about ethnography?

I am still intrigued by the fact that so many quantitative analysts wanted to know about ethnography during our open space session. We started the session with those who had done ethnographic work talking about their experiences: Stuart Geiger talked about his ethnographic work on Wikipedia bots, Isis Amelie Hjorth talked about her ethnographic enquiry into Wreckamovie, the collaborative movie outfit from Finland and Paško Bilić discussed how he studied breaking news stories on Wikipedia. Others wanted to know how you even begin to do ethnographic research on Wikipedia when editors are a) anonymous and b) located all around the world. One participant said, “I’m faced with 3 million edits (in my dataset) and I have to say something about them. How do I even begin?”Read More… Where does ethnography belong? Thoughts on WikiSym 2012

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