Ethnomining


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  • While ethnography generally draws on qualitative data, it does not not mean that quantitative approaches shouldn’t be employed in the research process. Combining the two leads to a “mixed-method approach” that can take various forms: data collection and analysis can be either separated or addressed together, and each of them can be used in service of the other. Of course, this isn’t new in academic circles and corporate ethnography but there seems to be a renewed interest lately in this topic…The large data sets created by people’s activity on digital devices has indeed led to a surge of “traces” from smartphone apps, computer programs and environmental sensors. Such information is currently expected to transform how we study human behavior and culture, with, as usual, utopian hopes, dystopian fears and *critical sighs* from pundits.

Tweeting Minarets: A personal perspective of joining methodologies

Tweeting Minarets: A personal perspective of joining methodologies

Plant Wars Player Patterns: Visualization as Scaffolding for Ethnographic Insight

Plant Wars Player Patterns: Visualization as Scaffolding for Ethnographic Insight

Data exploration in Quadrigram for an analysis of occupancy levels and visitors flows

Insights from network data analysis that yield field observations

An uplifting experience – adopting ethnography to study elevator user experience

An uplifting experience – adopting ethnography to study elevator user experience

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