Stories to Action


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  • Welcome to the Stories to Action edition of Ethnography Matters! Over the last few decades, organizations have learned to use the tools and approaches of ethnography to inform product and service development.[1] But the idea of gaining context-specific insights about users before a product or service is engineered is still relatively new. This month, we want to show that the ethnographic process is more than just an insight-generating machine. As ethnographers, we gather stories, analyze them, and identify the relevant insights. But, we do so much more.

Play to Plan: mobile games to value street-level trade

Play to Plan: mobile games to value street-level trade

The Chickens and Goats of Uganda's Internet

The Chickens and Goats of Uganda’s Internet

Performing Success: When mythologies about a technology dominate first impressions

Performing Success: When mythologies about a technology dominate first impressions

Isolated vs overlapping narratives: the story of an AFD

Isolated vs overlapping narratives: the story of an AFD

Reaching Those Beyond Big Data

Reaching Those Beyond Big Data

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